Defining the gap between research and practice in public relations programme evaluation – towards a new research agenda

The Emerging Gap between Evaluation Research and Practice

While evaluation practice is still disposed towards rational quantitative methods, evaluation research has increasingly utilized qualitative dialogical methods. In this article, the increasing gap between practice and research is examined by analysing how evaluation research has evolved from within three perspectives: a policy programme perspective, a welfare economics perspective and a plannin...

E-Business Research Practice: Towards an Agenda

The hectic pace of advance in the late 1990s presented challenges and opportunities to management scholars and students. Suddenly they were faced with a living laboratory in which the subjects claimed that a wholly new set of rules had been invented for the ‘new economy.’ Normally serious and critical observers found themselves caught up in the rhetoric engendered by rapidly rising equity price...

Whistleblowing in the Wind Towards a Socially Situated Research Agenda: A Response to Recent Commentaries

Towards a Research Agenda

The article provides a review of the adoption of a resource-based view of the firm (RBV) in eBusiness literature and, then, suggests directions for future research. First, a distinction is drawn between Internet resources and eBusiness capabilities. Second, the relationship between Internet resources and eBusiness value is emphasized. Third, the relationships among Internet resources, eBusiness...

Bridging the Gap Between Research and Practice.

Health secretary Alan Johnson announced in March the identities of the first five academic health science centres in the UK, one of which is the result of a collaboration between Imperial College London and Imperial College Healthcare NHS Trust. These centres are partnerships between world-class universities and leading NHS organisations, and this article examines the implications of their esta...